BRAND MANAGEMENT


EFFECTIVE brand management enables the price of product to go up and build brand loyal customer through positive brand association, strong awarenesses. developing strategic plan for the brand and to build strong awareness toward the product .

 Brand management begins with having a thorough knowledge of the term “brand”. It includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business.

Brand management includes managing the tangible and intangible characteristics of brand. In case of product brands, the tangibles include the product itself, price, packaging, etc. While in case of service brands, the tangibles include the customers’ experience. The intangibles include emotional connections with the product / service.

Branding is assembling of various marketing mix medium into a whole so as to give you an identity. It is nothing but capturing your customers mind with your brand name. It gives an image of an experienced, huge and reliable business.

The aim of branding is to convey brand message vividly, create customer loyalty, persuade the buyer for the product, and establish an emotional connectivity with the customers. Branding forms customer perceptions about the product. It should raise customer expectations about the product. The primary aim of branding is to create differentiation.

Strong brands reduce customers’ perceived monetary, social and safety risks in buying goods/services. The customers can better imagine the intangible goods with the help of brand name. Strong brand organizations have a high market share. The brand should be given good support so that it can sustain itself in long run. It is essential to manage all brands and build brand equity over a period of time. Here comes importance and usefulness of brand management. Brand management helps in building a corporate image. A brand manager has to oversee overall brand performance. A successful brand can only be created if the brand management system is competent.

MARKETING OR QUALITY

Hey Audience,
Today I little bit tell about the interesting topic.

Marketing or Quality which one is important to sell the product.

                                                                      VS

According to me marketing and quality are goes hand to hand. if marketing is important 100% so quality is also important attest 80% if some company only concentrate on marketing and there products are not good quality so the trust factor of customer they can loose. if some company is reputed but they concentrate only marketing they not concentrate on quality of their clothes so the trust factor of customer they can loose.
I also wanted to give you my example I am a customer and I purchase something expensive but I find after some time I find the quality is poor and the product is third class so in future I never buy this product and I also tell the other person don't buy the product of this company and there is also vice-versa. If I pay high and I also get the best quality or pay low get good quality so I suggest to others also buy the product of this company they give a good product at good price. so the quality is also important.
if some company don't do a marketing it does not mean they have a good quality of product. they not doing marketing because they don't have a good quality of product. they don't have a good and trust factor customer.
so, overall I can say that marketing is important as well as quality is also very important for the customers. company should do both marketing as well as quality of products.  

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GUYS
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TOP TRENDS OF DIGITAL MARKETING

HEY AUDIENCE,

There is top 5 trends in India for digital marketing .
We all know that India has become a second largest population as well as largest business market for all the world year over year. New opportunity coming for the youth generation in coming next years. As we know our Prime Minister launch  Digital India and its very big initiative taken by our PM. It gives a new opportunity to our upcoming generation. Recently, 4G technology is also come in India its also a part of digital marketing.
SO, here is TOP trends of digital marketing.
1. Mobile Apps.
 through mobile apps you can do large advertising and in today time people don't have a time to go and visit on the store today app used on daily activity and it connects a large number of peoples. I can give you a latest examples like OYO rooms, Localbanya.com,cardekho.com so its give you large connectivity and huge digital marketing.

2.Marketing Automation.
marketing automation gives you entire marketing awareness,consideration,purchase and loyalty and we can research the market through what's app , messaging,E-mails.

3. Content Marketing
Today time nobody like to receive the call from representative and know about the product features. First call prospectus research about 60% through on-line , manage the different forms like Blogs, E-books, Experts Videos etc.

4.Location based advertising
this advertising is advanced level of advertising . Which you can individual around a specific radius of you store.Generally show in app about their product
In the end I can say that Digital Market campaign run alone and its create around 18 lac job in next years in India .