Israel’s air strike on northern Syria earlier this month should be understood in the context of events unfolding since its assault last summer on neighboring Lebanon. Although little more than rumors have been offered about what took place, one strategic forecasting group, Stratfor, still concluded: “Something important happened.”
From the leaks so far, it seems that more than half a dozen Israeli warplanes violated Syrian airspace to drop munitions on a site close to the border with Turkey. We also know from the US media that the “something” occurred in close coordination with the White House. But what was the purpose and significance of the attack?
It is worth recalling that, in the wake of Israel’s month-long war against Lebanon a year ago, a prominent American neoconservative, Meyrav Wurmser, wife of Vice President Dick Cheney’s recently departed Middle East adviser, explained that the war had dragged on because the White House delayed in imposing a ceasefire. The neocons, she said, wanted to give Israel the time and space to expand the attack to Damascus.
The reasoning was simple: before an attack on Iran could be countenanced, Hizballah in Lebanon had to be destroyed and Syria at the very least cowed. The plan was to isolate Tehran on these two other hostile fronts before going in for the kill.
But faced with constant rocket fire from Hizballah last summer, Israel’s public and military nerves frayed at the first hurdle. Instead Israel and the US were forced to settle for a Security Council resolution rather than a decisive military victory.
The immediate fallout of the failed attack was an apparent waning of neocon influence. The group’s program of “creative destruction” in the Middle East — the encouragement of regional civil war and the partition of large states that threaten Israel — was at risk of being shunted aside.
Instead the “pragmatists” in the Bush Administration, led by Secretary of State Condoleezza Rice and the new Defense Secretary Robert Gates, demanded a change of tack. The standoff reached a head in late 2006 when oilman James Baker and his Iraq Study Group began lobbying for a gradual withdrawal from Iraq — presumably only after a dictator, this one more reliable, had again been installed in Baghdad. It looked as if the neocons’ day in the sun had finally passed.
Israel’s leadership understood the gravity of the moment. In January 2007 the Herzliya conference, an annual festival of strategy-making, invited no less than 40 Washington opinion-formers to join the usual throng of Israeli politicians, generals, journalists and academics. For a week the Israeli and American delegates spoke as one: Iran and its presumed proxy, Hizballah, were bent on the genocidal destruction of Israel. Tehran’s development of a nuclear program — whether for civilian use, as Iran argues, or for military use, as the US and Israel claim — had to be stopped at all costs.
While the White House turned uncharacteristically quiet all spring and summer about what it planned to do next, rumors that Israel was pondering a go-it-alone strike against Iran grew noisier by the day. Ex-Mossad officers warned of an inevitable third world war, Israeli military intelligence advised that Iran was only months away from the point of no return on developing a nuclear warhead, prominent leaks in sympathetic media revealed bombing runs to Gibraltar, and Israel started upping the pressure on several tens of thousands of Jews in Tehran to flee their homes and come to Israel.
While Western analysts opined that an attack on Iran was growing unlikely, Israel’s neighbors watched nervously through the first half of the year as the vague impression of a regional war came ever more sharply into focus. In particular Syria, after witnessing the whirlwind of savagery unleashed against Lebanon last summer, feared it was next in line in the US-Israeli campaign to break Tehran’s network of regional alliances. It deduced, probably correctly, that neither the US nor Israel would dare attack Iran without first clobbering Hizballah and Damascus.
For some time Syria had been left in no doubt of the mood in Washington. It failed to end its pariah status in the post-9/11 period, despite helping the CIA with intelligence on al-Qaeda and secretly trying to make peace with Israel over the running sore of the occupied Golan Heights. It was rebuffed at every turn.
Branding is not that only company wants every one wants a their own personal branding. If you can't promote yourself so how can you survive in the world. For the personal branding you don't need more you have to do a just little things and then, you can or you will become a Personal Brand for your own.
